Burberry's Spring/Summer 2020 collection, unveiled in September 2019, marked a significant moment in the brand's ongoing evolution under Riccardo Tisci. It represented a continuation of Tisci's vision, established since his appointment as Chief Creative Officer in 2018, a vision that blended the house's heritage with a contemporary, inclusive aesthetic. This collection, however, felt particularly poignant, not only for its stylistic choices but also for its context within the larger narrative of Burberry's history and its place within the shifting landscape of the fashion industry. The show itself, held in a purpose-built space in London, underscored the brand's deep-rooted connection to its home city – a connection reaffirmed by its decision to relocate its runway shows back to London in 2009 after a period showcasing in Milan.
The relocation to London in 2009 was a strategic move, a symbolic return to its roots after a period of showing in Milan. While Milan provided access to a different audience and a distinct fashion ecosystem, the shift back to London allowed Burberry to tap into its national identity and strengthen its connection with its British heritage. This move signaled a renewed focus on British craftsmanship, a theme that would resonate throughout Tisci's tenure and prominently feature in the Spring/Summer 2020 collection. The decision also allowed for a more intimate connection with the press, buyers, and ultimately, the consumer base, fostering a stronger sense of brand loyalty and understanding. The Spring/Summer 2020 show, therefore, represented the culmination of this ongoing narrative of reclaiming and redefining British identity within a global context.
Burberry Spring 2020 Ready-to-Wear: A Deep Dive
The Spring/Summer 2020 collection was a masterful blend of contrasts, seamlessly weaving together seemingly disparate elements to create a cohesive and compelling narrative. Tisci masterfully played with textures, silhouettes, and patterns, creating a collection that was both luxurious and accessible, classic and modern. The collection showcased a clear understanding of the Burberry archive, incorporating iconic elements like the trench coat and check pattern while simultaneously pushing boundaries and experimenting with new forms and expressions.
One of the most striking aspects of the collection was its exploration of layering and texture. Sheer fabrics were layered over heavier wools, creating a sense of depth and complexity. Delicate lace details were juxtaposed with rugged leather, highlighting the duality that defined the collection's aesthetic. This interplay of textures was further emphasized by the use of contrasting materials, such as the combination of silk and denim, creating an unexpected yet harmonious balance. This technique allowed Tisci to showcase the versatility of the Burberry aesthetic, proving its ability to adapt to various contexts and occasions.
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